DC Shoes
DC Shoes
featured article
72andSunny Launches I Have A Secret Book for DC Shoes' Newly Established Girls Division
Advertising and design agency 72andSunny has launched the I Have A Secret campaign for DC Shoes' new girls division.
Los Angeles, CA (PRWEB) October 6, 2005
-- Advertising and design agency 72andSunny has launched the I Have A Secret campaign for DC Shoes new girls division. The centerpiece of the effort is a 44-page book showcasing the DC Girls snowboarding team and the Holiday 05-06 line of apparel, footwear, outerwear and snowboard boots. The book will be available at retailers and poly-bagged with fashion and lifestyle magazines. Other components of the campaign include a 12-page teaser book, print ads in ELLEGirl and SG magazines, and a Website (www.dcgirls.com) slated to launch soon.
Said John Boiler, Creative Director, 72andSunny, DC has some of the best women riders in the world and they have great personality and ideas. We wanted to use this opportunity to bring dimension to the riders while delivering great product, and wrap it all up in a DC Girls point of view. The website was a great opportunity to extend the idea and connect fans and the riders.
Centered on the theme I Have A Secret, the book has a distinctly feminine look while conveying the sassy, hip and slightly rebellious attitude of girls who snowboard. Each page features beautiful photography of DC-sponsored pro snowboarders outfitted in DC Shoes gear, including Priscilla Levac, the top-ranked female rider the world, as well as Erin Valverde, Jacqui Berg, Drea Russell and DC Girls’ skateboard team rider Lyn-Z Adams Hawkins.
The photos are enhanced with light-hearted illustrations by LA-based artist and skateboarder Alice Casson and with text by 72andSunny writer, Betsy Decker. Design and art direction is by Stephan Baik. The models were shot on location in Portland and Mt. Hood, Oregon by snowboarder and noted photographer Lars Topelmann.
About 72andSunny
72andSunny is a full-service advertising, design and brand identity agency with offices in Los Angeles and Amsterdam. Current clients include Bugaboo, Microsoft Xbox, G4 Media, Quiksilver, DC Shoes and the Portland Trail Blazers. For more information about 72andSunny, contact 310.615.9880 or visit www.72andsunny.com.
CREDITS
Client: DC Shoes Girls
Title: I Have A Secret
DC Shoes
Girls’ Marketing Manager: Amy Botts
Even more about DC Shoes
DCSHOECOUSA
Macromedia Flash Player Not Current
This web site makes use of Macromedia ® Flash TM software. You have an old version of Macromedia Flash Player that cannot play the content we've created. Why not download and install the latest ...
latest news about DC Shoes or dress trends and fashion
Shoes, boots and handbags will be ruched and pleated this fall for lots of texture. From pleated pumps and purses to tall ruched boots, this trend will be evident through fall and winter. Christian Louboutin's fall collection includes a variety of ...
Read moreTop 10 Buzzwords
Top 10 Quotes Top 10 Buzzwords Top 10 T-shirt Worthy Slogans Top 10 Viral Videos Top 10 TV Ads Top 10 Magazine Covers Top 10 Fashion Trends Top 10 Fashion Must-Haves Top 10 Breakups Top 10 Scandals Top 10 Awkward Moments Top 10 Animal Stories
Read moreWorcester — forefront of fashion
“What are you going to do? Hang a handbag on a wall?” Ms. Christensen remembered asking her colleagues at the Worcester Historical Museum, Curator Holly V. Izard and Exhibit Coordinator Vanessa J. Bumpus. Ms. Christensen quickly changed her mind ...
Read more
